Cowboy Ethics, a book focused on showing the financial world how far they have moved away from the values and principles that some of this country's greatest heros lived for. I originally bought the book because I was intrigued by the photography of the American West, but as soon as I opened the book I began reading, and an hour later I finished the book.
It really made me take into consideration the Code of the West that the author presents. True, some of the legendaryness (that may not be a real word, but it sure fits this spot) of the American Cowboy may be stretched or idolized, but the true message of the story comes through loud and clear. The message may be aimed toward the financial leaders of the country, but the story is for all Americans to read and to take into account.
The Code of the West that the author implies is as follows:
Live Each Day with Courage
Take Pride in Your Work
Always Finish What You Start
Do What Has to be Done
Be Tough, But Fair
When You Make a Promise, Keep It
Ride for the Brand
Talk Less and Say More
Remember That Some Things Aren't for Sale
Know Where to Draw the Line
These may sound like a fantisized lyric from some ole worn out country song, but after reading through the story from the author I got to thinking about where my priorities are set and how I treat myself and those around me. So I strongly reccomend this book by author James P. Owen as a good read for those interested in an encouarging read, and not to mention the awe-stirring photos of the American Western Rancher from David R. Stoecklein. I would even consider this as a great gift for those you feel the need to share the message with.