Ethos, Pathos, Logos....

These are the three things that successful communication appeals to. How in the world are we to ever beat emotion with logic in the discussion about the importance of meat in the diet and livestock agriculture in the U.S.? Larry King hosted a show about e-coli found in ground beef and there were comments from people reccommended by the NCBA. But how can the facts and logics we present ever be heard over the crying mothers explaining the rare occurance that happened to injure or kill their children when they were affected by e-coli? This is rediculous! This conversation and assault against the meat industry has recently involved Time Magazine and the New York Times. I could go on for paragraphs about this, but I just wanted to ask the question, how can we ever use logic and really get the attention of the American public over the appeal to emotion?